For years, it wasn’t much more than a secret of the party crowd: By giving us the electrolytes we need, Elotrans not only helps us when we deal with diarrhea. But how do you make this secret known to broader audience without investing big marketing budgets?
Our solution: we created a funny meme-campaign around the headline “when you realize that Elotrans® was meant to be taken when you have diarrhea”, gathering laughs and likes from those in the know and sparking the interest of those who didn’t know about the added benefits of Elotrans. In parallel, we built up the Elotrans® community on Instagram with meme-based content, stickers, gifs and everything they needed to have fun with the brand and expanded our reach to the offline world with merchandising like t-shirts and adhesive tattoos.