Successful implementation of the influencer campaign with a mix of micro- and nano-influencers, from which brand ambassadors and long-term collaborations could be identified.
The influencers made honest, authentic and, above all, personal recommendations to their communities on a very high level of trust, which enabled maximum credibility to be achieved. In general, it was possible to recruit influencers who were of high quality and relevant to the brand, with expertise and thus credibility: Sports scientists, professional athletes, sports physicians, Diverse sports represented by amateur athletes, etc.
TRIPLE PERFORM shows a dynamic growth since implementation of the strategy.