Brand Story, Visual Identity.
The goal was to develop a brand story and visual identity for the new beauty brand salted.
The developed brand positioning is based on the basic product idea: salted offers facial care products with natural ingredients from the sea.
NOT JUST ANOTHER BEAUTY BRAND: to be successful in competition – especially on Instagram – product attributes are not enough. What is needed today are involving brand stories that address a very specific target group and offer them a platform for identification.
Positioning the brand for the generation of young women who want to work with fearless uniqueness to make the world around them a better place. In doing so, we make the brand name a statement for this generation. F**K SWEET. BE SALTED.