The goal was to develop a brand story and visual identity for the new beauty brand salted.
The developed brand positioning is based on the basic product idea: salted offers facial care products with natural ingredients from the sea.
NOT JUST ANOTHER BEAUTY BRAND: to be successful in competition – especially on Instagram – product attributes are not enough. What is needed today are involving brand stories that address a very specific target group and offer them a platform for identification.
Positioning the brand for the generation of young women who want to work with fearless uniqueness to make the world around them a better place. In doing so, we make the brand name a statement for this generation. F**K SWEET. BE SALTED.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |