In a world of insecurities generated by social influence and idealistic standards we decided to make a statement, by giving your hair a voice and telling you to #bebold.
Your hair has its own personality. Getting to know it and accept it, befriend it and love it, care for it and understand it is a process. POMELO knows all that, which is why we decided that the best way to show it is to let the hair tell the story!
“Hair stories” aims to celebrate and empower individuality while emphasizing positive characteristics between unique personalities, lifestyles, and types of hair.