Lioran Centra.
TVC, POS, Print, Social Media
The challenge.
Create an attention-grabbing campaign that convinces consumers to try out the sleeping aid Lioran®.
The insight.
It takes a very memorable creative approach to grab the attention of viewers that are used to the numerous campaigns for sleeping aids in Germany or already using competing brands. And while natural ingredients have the image of having a better tolerability profile than their counterparts, many consumers still think that they are less effective or take too long to take effect.
The result.
The “Besserschläfer” campaign raises awareness with a stunning key visual and highly memorable line. Additionally, it puts a special emphasis on the scientifically proven efficacy and explaining how Lioran® works in the demo-part in a modern, visually inspiring way. In the first month on air alone, the campaign successfully lifted the sales of Lioran® by 100 percent. In the fall of 2024 an updated version of the campaign to promote the new Lioran® Centra Tropfen went on air in tv and social media.
