Hoggar Night.
Strategy, TVC, Social Media
The challenge.
Reach new audiences and introduce the new Hoggar® Melatonin without cannibalizing existing Hoggar® range.
The insight.
Everyone knows this moment in the morning when you exactly feel how you slept – and how the day will turn out.
The result.
A highly relatable and charming 360 degree campaign that rejuvenated the brand, increased the market share of Hoggar® and successfully launched Hoggar Melatonin.
