Brand Story, Packaging Design

The challenge.

Develop brand positioning and story, claim, and packaging design for the lifestyle tea brand fitvia. 

The insight.

Empowering the rather rational offer of functional food into a highly emotional brand promise as a guiding principle for design and communication: HAPPY NEW YOU.

The result.

fitvia already had over half a million customers in 2019. 70% of the start-up was sold to the Dermapharm group in 2019.