Banana Beauty.
Strategy, Visual Identity, Packaging Design, Web Design
The challenge.
Development of a new brand in the highly competitive market of decorative cosmetics incl. brand positioning and story, brand and website design, packaging design.
The insight.
An unconventional beauty brand that breaks refreshingly bold with outdated conventions, celebrates beauty with rough edges, and brings fun back into the category.
The result.
BANANA BEAUTY is now one of the most successful beauty brands on Instagram and was able to win Henkel as a strategic investor in 2020.
